Andrew Cowan
Increase Sales Without Spending More On Ads | Turnkey Profit Optimization For DTC and Lead-Gen Brands
- Role
- Founder at Parah Group
- Location
- Thousand Oaks, CA, US
- LinkedIn followers
- 500 followers
Experience
Founder
Feb 2022 — Present · Thousand Oaks, CA, US
Full-service, turnkey profit optimization for DTC brands. We help increase profitability and revenue without spending more on ads, through:• Conversion Rate Optimization• Landing Pages & Funnels• Post-Purchase Upsells• Offer Strategy & Development• On-Site Merchandising• Subscription Program OptimizationSelect Case Studies:• Added over in incremental annual revenue for a personal care brand in 6 months through A/B testing and post-purchase upsells• Increased AOV by 80% for a CPG brand through bundling and offer development• Increase RPV (revenue per visitor) by 90% for a cannabis brand through A/B testing, offer development, and post-purchase upsells• Decreased CPL (cost per lead) by 30% for a nationwide home services company in 5 months • Added over in incremental revenue for a tactical equipment brand in 4 months
Education
The Hebrew University of Jerusalem
Study Abroad
2011 — 2011
UC Santa Barbara
Bachelor of Arts (B.A.), Philosophy
2008 — 2012
Skills
- Event Planning
- Microsoft Office
- Legal Research
- Affiliate Management
- Social Media
- Conversion Optimization
- Public Relations
- Digital Marketing
- Editing
- Online Marketing
- Management
- Press Releases
- Public Speaking
- Marketing
- Social Networking
- Social Media Marketing
- Email Marketing
- Native Advertising
- Research
- Microsoft Excel
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