Andrew Waugh
Chief Operating Officer Managing Director @Satalia
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WORK HISTORY
Chief Operating Officer Managing Director @Satalia
Lancashire, GB
EDUCATION
University of Leeds
Information system with management, Information systems Major
SKILLS
ABOUT ANDREW WAUGH
I lead Satalia, a WPP company that helps organisations apply AI to solve complex real-world problems and unlock new commercial opportunities.Our work combines advanced optimisation, machine learning and AI-driven software engineering to help global brands make better decisions, automate complex processes and operate more efficiently at scale.Over the past decade we’ve delivered AI systems across industries including retail, logistics, supply chain and media — building platforms that optimise everything from last-mile delivery and workforce planning to pricing, forecasting and large-scale operational decision making.Today, as generative and agentic AI transforms how software is built, we are helping organisations rethink how technology is created and deployed — shifting from traditional development models toward AI-accelerated delivery, faster experimentation and continuous optimisation.At Satalia we work with global enterprises to turn AI from experimentation into measurable business impact.
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