Andrew Smith

Senior Manager - Life Strategy @Aviva

York, GB

Analysis - Research into changing customer needs from Health Care and in Retirement, including field research with an external research agency and desk-based research using both academic, demographic and industry sources.• Insight – Using research to create insight into changing needs and how that may affect our business, such as how changing demographics may impact our retirement businesses and how NHS challenges and changing customer needs may lead to opportunities for private healthcare. • Strategy formulation – New work completed around the formulation of a strategy for meeting customer needs once they’re in retirement, including understanding of routes to market, engagement and potential propositions to meet the customer needs.• Storytelling and Articulation – production of materials and briefing of senior leaders for PLC level board strategy sessions, telling the story of our strategic progress and future strategic direction. Also the production of materials for internal communication of our strategy to employees.• Strategy Days – facilitation and preparation of 2 x strategy days for senior leaders in our Health and Equity Release businesses, focusing on customer insights, market conditions and our competitive position.

Saïd Business School, University of Oxford

Oxford Scenarios Programme

York St. John University

MBA

Prifysgol Aberystwyth University

BSC Econ, Accounting and Finance