Andrew Lindsay
Global Head of Design & Digital Portfolio Development @Kraft Heinz
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WORK HISTORY
Global Head of Design & Digital Portfolio Development @Kraft Heinz
Chicago, IL, US
Driving the enterprise-wide digital transformation strategy at Kraft Heinz—bridging design, data, and technology to deliver hundreds of millions of dollars in certified business value across R&D, Innovation, Marketing, Supply Chain, Manufacturing, Sales, and Revenue Management.• Own the digital portfolio strategy and experience vision across all enterprise platforms, shaping how internal and customer-facing teams interact with data, tools, and insights.• Lead the Discovery workstream—combining research, design thinking, and business case modeling to identify, validate, and accelerate digital opportunities from concept through MVP.• Oversee cost-basis forecasting and viability assessments for digital initiatives to ensure portfolio alignment with strategic growth and operational efficiency goals.• Build and scale a global design organization (26 FTEs) spanning UX, UI/Visual, Research, Data Visualization, Design Systems, Service Design, and Employee Experience Design.• Launch the company’s first Enterprise Design System (300+ active internal builders, NPS 80), driving design consistency, speed, and cross-platform scalability.• Embed GenAI across research, prototyping, and early-stage design to enhance insights and compress iteration cycles.• Partner with EY, Microsoft, and McKinsey on capability development, AI integration, and advanced data visualization initiatives.• Collaborate with C-suite and senior leadership to align digital roadmaps with corporate OKRs, transformation metrics, and financial impact frameworks.• Combine visionary strategy and hands-on execution, mentoring global teams to elevate craft, delivery quality, and measurable business outcomes.
EDUCATION
Anglia Ruskin University
MA, Digital Print Media & Typographic Design
Emily Carr University of Art and Design
BFA, Print and Typographic Design
SKILLS
ABOUT ANDREW LINDSAY
I deliver results. As a senior executive design leader driving enterprise transformation, I help organizations uncover innovative solutions, create uniquely human experiences, and achieve elevated performance at scale.With a proven track record of building and scaling multidisciplinary centers of excellence, I bring deep expertise across core digital capabilities, including UX/UI and product design, data visualization, front-end engineering, and AI integration. Grounded in a quantitative approach, my leadership focuses on defining real value and propelling businesses forward with measurable impact.
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