Andrew Gillfillan
News Director @Wkar At Michigan State University
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WORK HISTORY
News Director @Wkar At Michigan State University
East Lansing, MI, US
Lead digital transformation and newsroom management across radio, TV, and web platforms-Increased WKAR News web traffic by 180% in July 2025 and 140% in August 2025 through a digital-first strategy and expanded distribution-Oversee SEO and metadata optimization, boosting WKAR.org’s discoverability-Drive audience engagement and content strategy to expand digital reach-Mentor early-career journalists in multimedia storytelling and editorial strategy-Edit and guide high-impact stories that resonate locally and statewide, strengthening WKAR’s reputation for trusted news-Built a freelance newsroom model following public funding cuts, ensuring sustained coverage while managing tighter resources-Created an 80-page newsroom plan with concrete strategies to position WKAR as a model public media station.
EDUCATION
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Graduate Coursework, Digital Audience Strategy
Central Michigan University
Bachelor of Science - BS, Journalism
SKILLS
ABOUT ANDREW GILLFILLAN
I\'m a news executive with 25+ years building, leading, and modernizing multi-platform…
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