Andrew Daniels

About Andrew Daniels

For 15+ years, I’ve made a career out of turning strange little sparks of ideas into mega-viral stories that blow minds. As an editorial director and creative lead, I specialize in making the weird, wonderful, and deeply human wildly engaging, from science deep-dives to sweaty dispatches from the front lines of running culture.I know how to reach any audience through laser-focused, emotionally loaded display copy. I can diagnose what makes the perfect headline and have used it to power record-breaking growth across legacy brands.At Hearst Magazines, I’m the Director of News and Audience Growth & Engagement for the Enthusiast Group. I lead short-form strategy and innovation for titles like Popular Mechanics, Runner’s World, and Biography.com, and I’ve driven huge YOY audience gains by building newsroom systems that evolve faster than the internet can decide on its next identity crisis.I’m obsessed with discoverability: unsearchable, AI-proof stories that flood feeds like Google Discover and Apple News+. I’ve written headlines that have pulled 1M+ visitors from Discover in under 24 hours, and buried many that deserved it. Every headline is a test. The good ones teach you something. The bad ones teach you more.I’m fueled by performance data and the chase for engaged sessions, which means someone came to the story, stuck around, and took further action. Anything less is a missed opportunity. I develop teams that anticipate industry curveballs like whiplash algorithms and shifting traffic patterns before they’re forced to adapt to them.At my core, I’m a storyteller who thinks like a growth hacker and edits like a magazine lifer.• I build systems that scale big ideas into repeatable wins.• I’ve reverse-engineered tens of thousands of stories to figure out exactly what drives unique visitors.• I deliver results by creating content that grabs your attention and refuses to let go until you’re hooked and hungry for more.I’m also the author of The Barstool Book of Sports, a recurring guest on The HISTORY Channel’s The Mega-Brands That Built America, and a two-time Pop Culture Jeopardy! champion.I’m always up for panels, podcasts, media appearances, and other meaningful opportunities—on the stories my brands tell and where we’re all headed next. Let’s connect.

Experience

1. Director of News, Enthusiast Group (Popmech, Runner\'s World, Bicycling, Biography, Best Products)

   Hearst Magazines

   Mar 2023 — Present · Easton, PA, US

Education

• Lehigh University

  Bachelor of Arts (B.A.), Journalism

  2006 — 2010

• Lehigh University

  Bachelor of Arts, Journalism, Communications, Music Industry

  2006 — 2010

Skills

• Editing
• Writing
• Web Editing
• Online News
• Interviewing
• Podcasting
• Copy Editing
• On-Camera Experience
• Creative Strategy
• Special Projects
• Web Content Management
• Music Production
• Entertainment Journalism
• Sports Journalism
• Audio Engineering
• Audio Editing
• Magazines
• Health
• Social Media
• Online Publishing
• Research
• Reporting
• Service Writing
• Blogging
• Wordpress
• Digital Media
• Web Content
• Ap Style
• Promotional Copy
• Managing Deadlines
• Music
• Publishing
• Publications
• Journalism
• News Writing
• Interviews
• Data Analytics
• Web Project Management
• Content Strategy
• E-Commerce