Andrew Howell

WORK HISTORY

EDUCATION

ABOUT ANDREW HOWELL

Highly skilled in leading digital content marketing campaigns that effectively engage target audiences with solution-oriented content to generate leads and foster brand affinity.10 years of experience in the strategic planning and delivery of in-person and virtual events, aimed at engaging partners for Blackbaud and technical audiences for Microsoft. Proven track record of consistently achieving goals related to registration and audience satisfaction, while managing project timelines and millions of dollars of budget within target.Led strategic planning projects as an independent consultant, specializing in product market research, business modeling, and partnership strategy.Key Achievements:• Directed Blackbaud Partner Summit in 2023 and 2024 (90% average satisfaction score, 53% YoY growth in attendance) and introduced Blackbaud Partner Town Hall virtual events (91% average satisfaction score, 5% YoY growth in attendance)• Exceeded 20••••22 target to reach developers in Canada (102% of annual goal) and prior to company-wide layoff was on track to surpass targets to acquire net-new leads (90% of annual goal achieved by mid-year) and drive 1st party program registrations (58% of annual goal achieved by mid-year)• Launched a pilot campaign in January 2023 to engage software developers with an integrated learning path from content co-created with YouTube Influencers to 1st party webinars focused on best practices with GitHub/Visual Studio and low code app development using Power Apps/Power Automate (200% growth in average webinar registrations, 66% growth in average New Known Leads)• Directed the Microsoft Imagine Cup Canada 2018, a competition that challenges computer science students to apply their knowledge of technology to create novel applications, and exceeded key deliverables with 939 student registrations (156% of goal) and 24 team submissions (120% of goal)• Led the 2nd global delivery of an OpenHack for Enterprise Developers in Toronto in April 2018, which attracted 55 participants (110% of goal) from within 22 target accounts to generate 14 sales leads• Organized 44 IT Camps in 20••••15 to reach 600+ IT professionals from within 99 target accounts of goal)• Directed event strategy, demand generation, and $1.8M budget management for Microsoft Canada TechDays 2011, a series of 2-day events in Toronto, Montreal, and Vancouver that reached 2K developers and IT professionals and generated 1.5K sales leads