Andrew J. George

Mid-atlantic Area Manager @Disaronno International USA

DE, MD, DC, VA, NC & SC - Wine & Spirits (On & Off Premise independents and Off Premise channel/chains)- BreakThru Beverage Network-Provide project management for the commercial planning processes, tools, and execution, with a focus on defined timelines and deliverables -Participate and lead specific areas of the commercial planning systems evolution -Oversee Annual Budget, P&L by state, Distributor Management, Local Marketing, Inventory, and Brand Management for the Region -Execute Top-Line strategies locally with Distribution Partners and Executive Management in route-to-market, programming, and sales tactics to achieve sales objectives -Manage & setup chain business in grocery, mass, drug, convenience, and specialty store-Planning out business and state goals improving distribution, merchandising, promotion, market share, and profitability