Andrew Henry
Social Media Content Specialist
- Role
- Social Media Manager at Infosec
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Andrew Henry
New Yorker, writer, video editor, pop culture fanatic, who’s skilled in media as well as pre-and post-production. Hunter College graduate with a B.A. in Communications/Media Studies.
Experience
Social Media Manager
Feb 2023 — Present
Lead both organic and paid social strategies across LinkedIn, X, Facebook,Reddit and Instagram, driving brand visibility/awareness and audience engagement- Create high-performing paid ad content (thought leadership, video content, employeehighlights, polls), contributing to measurable growth in followers, conversions, and leadsredirected to sales team- Manage multi-platform paid campaigns (LinkedIn, Reddit, Meta) to drive high-level leadgeneration through webinars, bootcamps, and resourceful downloads (pdfs/ebooks)- Collaborate with cross-functional teams (content, SEO, design, copywriter, email) to align social effortswith broader marketing goals- Utilize Sprout Social, Monday, Hootsuite, SalesForce, AI, in-platform conversion trackingsolutions & other native tools for real-time monitoring, reporting, & performance optimization- Produce social playbooks, voice guidelines, and pre and
Education
Hunter College
Bachelor of Arts - BA, Communications/Media Studies
2013 — 2017
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