Andy Hays
Marketing Leader | Growth Strategist | Omnichannel Architect | EBITDA Driver | Disrupting the Customer Journey
- Role
- Independent Advisor at GLG
- Location
- Oak Park, IL, US
- LinkedIn followers
- 500 followers
About Andy Hays
Omnichannel Marketing Strategy Innovator | Highly Regulated Industry Leader | EBITDA Growth DriverAs a senior marketing leader in the dynamic and highly regulated gambling industry, I have specialized in transforming customer journeys and unlocking sustainable growth through data-driven, omnichannel GTM strategies. With a sharp focus on aligning marketing with bottom-line impact, I\'ve consistently delivered EBITDA gains by bridging creativity with commercial performance.From building seamless customer experience maps to leading high-performing teams, my work centers around innovation, execution, and measurable outcomes. Whether it’s entering new markets, optimizing acquisition channels, or elevating brand equity, I bring a strategic lens to every challenge and opportunity.
Experience
Independent Advisor
Jul 2025 — Present
Act as a subject matter expert for a diverse network of institutional investors and consulting firms- Provide tailored consultations on strategic topics, enhancing client understanding and decision-making- Develop impactful insights that informed project direction, leading to improved client outcomes.
Education
University of Missouri-Columbia
BA, Marketing
2007 — 2011
University of Missouri Trulaske College of Business
Bachelor of Science-Business Administration, Marketing
2007 — 2011
Missouri State University
Customer Experience Certificate Program, Customer Experience
2020 — 2020
Skills
- Microsoft Word
- Sponsorship
- Public Speaking
- Leadership
- Teamwork
- Public Relations
- Online Marketing
- Casino
- Team Building
- Management
- Coupons
- Outlook
- Brand Development
- Advertising
- Player Development
- Social Networking
- Event Planning
- Social Media
- Database Marketing
- Marketing
- People-Oriented
- Customer Service
- Customer Acquisition
- Problem Solving
- Press Releases
- Loyalty Programs
- Microsoft Office
- Time Management
- Email Marketing
- Fundraising
- Marketing Strategy
- Hospitality
- Digital Marketing
- Relationship Marketing
- Marketing Communications
- Loyalty Marketing
- Direct Marketing
- Social Media Marketing
- Powerpoint
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