Andrew Haskin
Marketing Content Manager at SageSure
- Role
- Marketing Content Manager at SageSure
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Andrew Haskin
I love creating content! From copy to video, I am always driven to create the stories that connect an audience to a brand, inspire them to act… and feel glad they did so.I have sharpened my creative talents and built on many different roles over the years in the insurance, financial services and consumer packaged goods spaces. I draw from those experiences to help develop and maintain a brand’s identity with innovative omni-channel marketing and advertising projects in both agency and corporate environments. I really love when I can find the most effective message in the simplest way. My strengths? Creativity, content strategy, copywriting, video editing and production, communication analysis and speechwriting. It’s not all about the creativity. I am also an experienced project manager with proven ability to handle multiple projects with competing deadlines while meeting budget requirements. I play well with others too, with strong collaborative and interpersonal skills. I have had the privilege of proving to my colleagues that I am a dependable, dynamic team player who excels in fast-paced environments.
Experience
Marketing Content Manager
Jun 2021 — Present · Cincinnati, OH, US
Responsibilities include creating content for producer facing audiences (concepting to copywriting) on homeowners and commercial insurance product launches, updates, sales incentives and more. I have consistently provided SalesForce marketing email journeys, digital ad, web and social media content that often exceeds strategic goals for open rate, click-to-open rate (CTOR), webpage visits and video view times. Collectively my creative output has played a key part in SageSure’s growth from just over $250 million in Total Written Premium (TWP) in 2021 to over $2.5 billion in 2024. Consulted and implemented a production strategy that allowed SageSure to expand video content for email, digital campaigns and social media by over 150% between 2022 to present.Assist in SageSure’s community outreach program (through a partnership with The Arbor Day Foundation) at sponsored tree planting/distribution events in coastal communities impacted by hurricanes. I help facilitate interviews with event organizers, area residents and volunteers to create video and social media content.Manage a team consisting of a full-time copywriter and external freelance creative vendors.Recognition for my work includes- 2023 Golden Leaf Award Winner for outstanding marketing associate at SageSure’s annual kickoff conference- Insurance Marketing and Communications Association (IMCA) Best of Show award for 2021 SageSure Brand Campaign- IMCA Silver Awards for 2022 SageSure Brand Campaign, 2023 SageSure Brand Campaign and 2023 South Carolina SURE Product Launch campaign
Education
Northern Kentucky University
Master of Arts
2009 — 2021
Miami University
Bachelor of Arts (B.A.)
1995 — 2000
Skills
- Marketing
- Copy Editing
- Video
- Television
- Marketing Communications
- Direct Marketing
- Research
- Video Production
- Advertising
- Editing
- Strategic Planning
- Documentaries
- Multimedia
- Management
- Brand Management
- Blogging
- Creative Writing
- Copywriting
- Newsletters
- Press Releases
- Public Relations
- Social Media
- Microsoft Office
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