Andrew Simon

About Andrew Simon

I am an experienced executive in sports, entertainment, hospitality, tourism, and media with a strong record of leading high‑profile destinations and complex operations. I currently serve as General Manager of L.A. LIVE where I oversee operations, event programming, tenant relations, capital improvements, and strategic partnerships across the four-million-square-foot sports and entertainment district. My focus includes guest experience, innovation, and revenue growth. Previously, I served as President and CEO of the Fremont Street Experience, the top attraction in Nevada. I led the district through major growth that included record revenue, strengthened public safety, expanded event programming, and the completion of significant capital projects such as a new police substation. I also guided the organization through the challenges of the COVID 19 period while maintaining strong visitation levels. Before that, I spent more than a decade working with Mark Cuban as CEO of Sports at AXS TV. I created the AXS TV Fights brand, expanded network distribution by 700 percent, and oversaw hundreds of live event partnerships along with original programming. My work helped drive subscription growth and increase enterprise value. I am passionate about building strong teams, delivering outstanding guest experiences, and elevating iconic entertainment destinations.

Experience

1. General Manager L a Live

   AEG

   Dec 2025 — Present · Los Angeles, CA, US

Education

• UCLA Anderson School of Management

  Master of Business Administration (MBA), Business Strategy

  1996 — 1998

• Cornell University

  Bachelor of Science - BS, Hotel/Motel Administration/Management

• Cornell University

  Bachelor's degree, Hospitality Administration/Management

  1988 — 1992