Andrew Groom
Sr. Director of Digital Marketing and Ecommerce - The Wine Group
- Role
- Sr Director of Digital Marketing and Ecommerce at The Wine Group
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Andrew Groom
I develop marketing strategies and plans for brands while working on a broad spectrum of marketing initiatives in the alcohol beverage space.In my role with The Wine Group, I am focused on the omnichannel strategy for our portfolio of alcohol beverage brands.I have always been interested in brand marketing strategy, digital marketing and ecommerce. I thrive off of the ever-changing trends and this flow of innovation is what keeps me focused.I am a right-brained thinker that believes in the marriage of art and data to validate strategic and creative decisions.In my free time I enjoy cooking, music and spending time with my family.
Experience
Sr Director of Digital Marketing and Ecommerce
Dec 2022 — Present · Atlanta, GA, US
Education
Kennesaw State University
Bachelor of Science, Communication - Public Relations Concentration
2006 — 2010
Skills
- Web Content Management
- Digital Strategy
- Marketing
- Blogging
- Web Content
- Content Management
- Social Networking
- Brand Awareness
- Social Media Measurement
- Social Media Marketing
- Search Engine Marketing (Sem)
- Brand Management
- Content Strategy
- Marketing Strategy
- Search Engine Optimization (SEO)
- Branding
- Corporate Communications
- Digital Media
- Digital Marketing
- Advertising
- Strategic Communications
- Social Media
- Online Marketing
- Branding & Identity
- Corporate Blogging
- Google Analytics
- Radio
- Online Advertising
- Marketing Management
- Public Relations
- Media Relations
- Wordpress
- Social Media Monitoring
- Message Development
- Web Analytics
- Online Writing
- Integrated Marketing
- New Media
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