Andrew G.
Marketing Leader | Marketing Strategist | Digital Marketer
- Role
- SVP, Demand Generation & Revenue Marketing at Netnet Marketing
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Andrew G.
Accomplished and high-energy marketing leader driving pipeline and revenue through data-driven strategic marketing, integrated demand generation, digital marketing, SEO, SEM, content marketing, marketing automation, Account-Based Marketing (ABM), in B2B and B2C industries - including software, cloud / SaaS, hardware, professional services, telecom, consumer packaged goods (CPG), and marketing agency. Adept at aligning with Sales teams and leveraging customer and marketplace insight to successfully create demand, drive leads, and grow product and services revenue, awareness, market share, and profitability. Proven ability to champion new and creative go-to-market strategies and tactics, and build / lead high performing teams. Vast experience in data analysis, operational planning, results reporting, and market research. MBA degree with concentration in Marketing. Core strengths include: Team and strategic business leadership Market opportunity identification, segmentation, and positioning Sales collaboration, alignment, and enablement Digital marketing, social media, CPL programs, and PR Demand / lead generation campaigns, focused on buyer\'s needs and buyer\'s journey Leveraging technology platforms: marketing automation, CRM, website, database (Pardot, Marketo, Salesforce, WordPress, RainKing, DiscoverOrg, etc.) Creative and purpose-built content, messaging, thought leadership, and branding Inbound and outbound marketing tactics New product launches Existing customer marketing and retention programs Specialties: revenue marketing, Account-Based Marketing (ABM), lead lifecycle management, market research, lead nurturing, lead scoring, predictive marketing, market segmentation, data analysis, strategic planning, dashboard reporting, sales funnel optimization, demand waterfall, Sirius Decisions models, CEB Challenger Sale, customer reference programs, customer retention / cross-sell / up-sell programs, field / channel marketing, staff development
Experience
SVP, Demand Generation & Revenue Marketing
Jan 2016 — Present · Atlanta, GA, US
Education
Binghamton University
Master of Business Administration (MBA)
Union College
Bachelor of Science (BS)
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