Andrew V.
Community Engagement & Event Management @ Smokies Life, a nonprofit cooperating association supporting Great Smoky Mountains National Park
- Role
- Membership Engagement Specialist at Smokies Life
- Location
- Roanoke, VA, US
- LinkedIn followers
- 500 followers
About Andrew V.
With a solid background in nonprofit leadership and association management, I am…
Experience
Membership Engagement Specialist
Jun 2022 — Present · Gatlinburg, TN, US
Manage educational programming by cultivating and maintaining relationships with members, a large roster of event guides, other GSMNP nonprofit partners, and NPS personnel to develop the annual schedule of educational/interpretive events. These efforts resulted in a 21% increase in event revenue in 2023 over 2022 and a more than 100% increase in event registration from 2023 to 2024.• Develop, propose, and implement member engagement strategies.• Led the Membership Team and cross-departmental staff in planning, promoting, executing, and carrying out post-event engagement for Smokies Life’s annual Members Weekend. The 2023 Members Weekend was called “the best Members Weekend I’ve experienced” by multiple attendees and fellow staff in post-event surveys.• Serve as lead to plan and deliver quarterly board events and annual inter-agency Holiday Party with the National Park Service and other nonprofit partners of Great Smoky Mountains National Parks.• Manage membership, event, and business partner communications, resulting in increased event participation and Smokies Life Journal ad revenue, and regular email open rates of over 40% and click rates of over 10%.• Build and manage events and event ticketing in Altru database and Constant Contact.• Contribute to Legacy Fund appeal campaign and acknowledgment content, demonstrating gratitude to donors and fostering ongoing support.• Collaborate and communicate effectively with cross-functional teams, including the Membership team, third-party marketing partner, Creative and Retail teams, NPS personnel, vendors, and event guides.• Monitor local and federal issues affecting Great Smoky Mountains National Park and the public lands sector.• Develop and update member recruitment communications, literature, and information provided in both print and digital formats.• Create and update membership renewal and rejoin campaigns, maximizing membership retention rates.
Education
Indiana State University
Bachelor's Degree
2008 — 2013
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