Andrew Froug

Experience

1. Senior Staff Product Marketing Manager

   Checkr, Inc.

   Dec 2018 — Present · San Francisco, CA, US

   Own product marketing for Checkr\'s suite of Candidate & Evaluation Products which included- Led Checkr\'s three biggest product launches in 2021. Work included positioning, content development, GTM strategy, pricing, messaging, sales/CS rep enablement, market research, competitive analysis, webinar hosting, naming, and directly selling the products to key accounts- Co-led the new pricing, packaging, and naming of Checkr\'s core offerings, with million revenue implications- Co-led Checkr\'s product webinar program- Strategized and produced Checkr\'s marketing content for Q4 2020, which included three eBooks and a 90-page guide on the state of the Staffing industry- Ran Checkr\'s competitive intelligence program in 2021- As one of the most tenured members of the Checkr marketing team, I frequently played the role of knowledge keeper and evangelist for our customers and their needs. Previously was Checkr\'s Head of Digital Marketing, where I owned the following- Responsible for Checkr\'s demand generation through all digital channels including: lifecycle and email marketing, paid advertising, SEO, and conversational marketing- Led and coached a small but mighty team of two marketers. Coached my team on goal setting and helped develop and lead them to create great work and be happy while doing so- Increased monthly lead volume by 3x and decreased Cost Per Lead by 60% since starting at Checkr- Led integrated campaign strategy process for 2020. Collaborated closely with Product Marketing to develop campaign themes, descriptions, asset planning from thought leadership through sales engagement- Co-led development of marketing personas with Product Marketing- Responsible for $X million annual budget across paid ads, agency and contractor spend.

Education

• UCLA

  Bachelor of Arts, Asian Humanities