Andrew F.
- Role
- Vice President, Director of Crm at Hilco Global
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Andrew F.
A seasoned CRM marketing leader with 17 years of progressive business experience in financial, retail, and agency services. Versed in driving strategy, collaborating with executives, and inspiring multi-functional teams for well-known brands and products. Recognized for expertise across integrated marketing, change management, and digital transformation. Career Highlights-Achieved Salesforce CRM adoption following a 4-year digital transformation plan at a commercial professional liability insurer-A decade of people management experience has mentored and coached more than a dozen direct reports of varying tenure and performance abilities-2.5 years at Staples - Quill.com, serving performance marketing initiatives, achieved a 3:1 ROI on a $1.7M budget, doubled budget through exceptional performance, and doubled OEM digital co-op program investment from $900K to $1.8M-5 years at Digitas Boston serving on Fortune-ranked brands; AOL, Disney, AstraZeneca, and Bank of America. Specialties: CRM strategy, project management, data analysis, storytelling, change management, sales engagement, print advertisements, SEM, SEO, and user experience.
Experience
Vice President, Director of Crm
Jan 2023 — Present · Northbrook, IL, US
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