Andrew Fathman
Marketing Science Partner @ Meta | UVA MSBA \'25
- Role
- Marketing Partner at Meta
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Marketing Partner
Dec 2024 — Present
Designed and executed advanced measurement strategies (e.g, conversion lift, brand lift, attribution) to estimate the incremental impact of multi-million dollar paid media investments. Partnered with high-growth e-commerce clients to optimize media investment strategies, using conversion lift studies to unlock millions in incremental revenue and improve CAC efficiency. Leveraged R, Python, and SQL to perform complex statistical meta-analyses and advanced Machine Learning models, driving optimization and efficiency gains for high-growth e-commerce/subscription clients. Demonstrated senior leadership by building trusted client relationships and influencing executive-level stakeholders on the strategic adoption of new measurement technologies. Developed and deployed AI capabilities through custom use cases and workflows to streamline routine processes. Collaborated with Data Engineering to establish data integrity standards and requirements for key performance indicators (KPIs), ensuring data quality and scalability for downstream analysis.
Education
University of Virginia Darden School of Business
M.S. Business Analytics
University of Virginia Darden School of Business
Master of Science - MS, Business Analytics
Michigan State University
Bachelor’s Degree, Economics
Michigan State University
Bachelor of Economics
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