Andrew Root
Vice President, Digital Marketing @Penske Media Corporation
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WORK HISTORY
Vice President, Digital Marketing @Penske Media Corporation
New York, NY, US
Lead growth and lifecycle strategy across subscription and data products, accountable for a significant recurring revenue portfolio spanning acquisition, retention, and customer operations.• Led go-to-market and demand generation for B2B subscription intelligence products, including Billboard Pro, Sportico, and Variety Intelligence Platform• Built and implemented an ABM strategy across ICP development, segmentation, positioning, and identity resolution, increasing account wins meaningfully over time• Own renewals, pricing, upsell, and cross-sell strategy for B2B customers, contributing to portfolio revenue growth• Scaled portfolio-level consumer subscription acquisition across channels, expanding annual subscription sales multiple times over• Took ownership of engagement and pricing strategy, increasing customer value through lower churn and improved ARPU• Lead subscription platform strategy and governance across acquisition, billing, and entitlement in partnership with engineering• Established subscription KPI frameworks and sponsored BI integrations, shifting reporting from manual to automated• Provide financial planning inputs that shape subscription revenue forecasting and annual expense budgeting• Founded and continue to lead a company-sponsored meditation group, growing participation across the organization
EDUCATION
Hamilton College
Bachelor of Arts (B.A.), Music
SKILLS
ABOUT ANDREW ROOT
Business can be a joyful experience when you approach it with the right perspective. My leadership philosophy: foster a non-judgmental space for innovation, build harmonious teams that execute smoothly, and make bold moves in pursuit of big wins.With this approach, I:• Created The New York Times Sponsor-a-Subscription program, widely emulated across publishing and generating millions in profit at virtually no cost.• Co-led teams that expanded Penske Media\'s digital subscriptions from one product to six, more than doubling portfolio revenue.• Spearheaded PMC’s first revenue-centric, AI-powered content performance evaluation framework, providing tools to align content investment with business growth.• Founded a company-sponsored meditation group that supports employee wellbeing across all levels of the workforce.I create clarity and abundance at the intersection of subscription businesses, data products, technology, and strategy — driving sustainable revenue growth, scaling customer lifecycles, and helping teams work together in ways that are both effective and human.
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