Andrew Edwardson
Global Brand General Manager, Matrix & Pulp Riot @ L’Oreal | Driving Brand Excellence & Cultural Transformation
- Role
- Global General Manager, Matrix & Pulp Riot at L'Oréal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Andrew Edwardson
Global Brand Leader and Marketing Executive with an accomplished international career across Canada, France, and the United States. Recognized for leading iconic beauty brands through periods of significant growth and cultural evolution by bridging high-impact creativity with rigorous execution.Currently serving as the Global General Manager for Matrix and Pulp Riot, Andrew directs the global strategy and brand positioning for these brands within the L\'Oreal Professional Products Division. His focus on inclusive innovation, digital transformation and cultural relevancy accelerates brand relevance in a rapidly shifting global beauty market. A specialist in international brand transformation, Andrew has a proven history of fostering high-performing teams and delivering double-digit growth across global zones including North America, Europe and Asia.
Experience
Global General Manager, Matrix & Pulp Riot
Jan 2026 — Present · NY, US
Education
Ashbury College
International Baccalaureate
2003 — 2006
McGill University
Bachelor of Commerce (BCom), Marketing/Marketing Management, General
2006 — 2009
Skills
- Marketing Research
- Fashion
- Marketing
- Luxury Brand Marketing
- Marketing Communications
- Advertising
- Management
- Market Research
- International Marketing
- Product Marketing
- Merchandising
- Brand Awareness
- Social Media Marketing
- Luxury Goods
- Team Management
- Retail
- Strategy
- Hair Care
- Strategic Thinking
- Market Planning
- Project Management
- Product Development
- Beauty Industry
- Social Media
- Leadership Development
- Integrated Marketing
- Beauty
- Customer Insight
- Sales
- Leadership
- Brand Architecture
- Strategic Planning
- Corporate Branding
- Digital Marketing
- Public Relations
- Marketing Management
- Market Analysis
- Spanish
- Consumer Products
- French
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.