Andrew Edwards

Managing Director @Madabout Media Ltd

Widnes, GB

MadAbout Media began as a passion project and evolved into a full-scale affiliate marketing business. My entry into iGaming came via online poker, eventually becoming an affiliate for major brands like Betfred, PokerStars, and Full Tilt.Over time, I developed a strong foundation in web design using Dreamweaver, then later WordPress, and Shopify, as well as all aspects of SEO from technical to on page and off page. Building a successful portfolio of UK-focused affiliate websites and white label casino brands. In 2011, I left the corporate world to become a full-time affiliate and entrepreneur.Highlights:• Reached the EGR Power 50 status for several consecutive years• Built and sold the multi award-winning MummiesBingo.com in 2016• Sold a portfolio of affiliate websites in 2017 to a competitor• Launched and exited 4 white-label casino brands in 2018• Led a 10-person team covering operations, design, content, and affiliate managementMy strength lies in building lean, effective SEO strategies and scaling affiliate revenue through technical optimisation, competitor analysis, content marketing, and data-led insights.

Fairfield High School

10, GCSE's