Andrew Porter

About Andrew Porter

I am an experienced marketing professional with a passion for advertising and its ability to drive consumer and business decision-making. With a track record of success in delivering impactful campaigns through a collaborative and hard-working approach, I am constantly seeking new challenges and opportunities to expand my skill set. Outside of work, my love of sports, music, tv, and chicken wings has shaped my dynamic and charismatic personality. I aim to carve out a career filled with purpose and success. To learn more, let\'s connect!

Experience

1. Marketing Project Manager

   Jackson Spalding

   Apr 2023 — Present · Atlanta, GA, US

   Here\'s a look at the client work where I\'ve driven end-to-end project leadership, improved workflows, and delivered measurable business results:Georgia Public Broadcasting • Directed cross-functional project management for $1M statewide campaign, unifying workflows across content, digital, social, and paid media.• Oversaw landing page wireframes and organic social workflow, improving campaign efficiency and engagement.• Introduced project charters, requirements docs, and plans to strengthen clarity and scope alignment.Orkin Commercial • Manages the full project lifecycle of prospect email campaigns, coordinating internal teams and partner agencies across timelines, creative resourcing, revisions, and QA.• Executes website strategy for homepage banners and lead forms across 5 campaigns annually.• Analyzes month-over-month and campaign-over-campaign trends to deliver insights that highlight strengths, weaknesses, and opportunities.Norfolk Southern • Established repeatable Asana email process, delivering 400K+ emails with strong engagement metrics.• Secured $360K in additional client budget by demonstrating program success.Delta Tech Ops • Project managed full website overhaul, modernizing design, improving SEO, and driving leads.Coordinated logistics for sales summit and client engagement initiatives.

Education

• The University of Georgia

  Bachelor of Arts (B.A.), Journalism Major, Communication Studies Minor, Certificate in New Media

  2013 — 2016

Skills

• Research
• Microsoft Word
• Creative Writing
• Doubleclick for Publishers (Dfp)
• Facebook
• Digital Advertising
• Editing
• Digital Media
• Teamwork
• Journalism
• Writing
• Event Planning
• Public Relations
• Advertising Operations
• Microsoft Powerpoint
• Communication
• Leadership
• Problem Solving
• Student Leadership
• Public Speaking
• Social Media
• Microsoft Office
• Customer Service