Andrew Doak

Experience

1. Senior Site Design and User Experience Manager

   Insperity

   Feb 2024 — Present · US

   As the Senior Site Design & User Experience Manager at Insperity, I lead initiatives to enhance the user experience on Insperity.com. I apply a data-driven approach to optimize site performance, user engagement, and conversion outcomes.• Conduct in-depth user research to uncover customer behaviors, needs, and preferences• Analyze user engagement and site performance using analytics platforms• Interpret SEO reports to identify and act on optimization opportunities• Develop and implement strategic site changes based on UX research and analytics insights• Leverage data to identify trends, friction points, and opportunities across the user journey• Collaborate with data science and analytics teams to extract actionable insights• Synthesize data from multiple sources to inform UX and design decisions• Design and execute A/B tests and experimentation to validate UX improvements• Monitor real-time performance metrics and adjust strategies accordingly• Analyze conversion funnels to reduce friction and improve user flow• Partner with the content team to align messaging and design with conversion goals• Drive improvements in KPIs such as conversion rates, bounce rates, and engagement• Benchmark site performance against industry standards and competitors• Conduct competitive analysis to identify differentiation opportunities• Collaborate cross-functionally with digital marketing, content, and development teams to align UX efforts with broader business objectives• Work closely with the technology team to implement technical enhancements based on data insights

Education

• Frostburg State University

  Fine Art, Painting, Photography

  1994 — 1995

• Rochester Institute of Technology

  BFA Advertising Photography, Digital Media, Print Design, Interactive Design, Multimedia Design, Photography, Fine Art

  1995 — 1998

Skills

• Direct Marketing
• Architectural Design
• Social Media Marketing
• User Experience
• Marketing Strategy
• Advertising
• Business Development
• Digital Marketing
• Search Engine Optimization (SEO)
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Analytics
• Digital Strategy
• Interaction Design
• Photography
• Logo Design
• Social Media
• User Interface Design
• Content Management
• Online Advertising
• Sem
• Management Consulting
• Management
• Leadership
• SEO
• Web Design
• Cloud Computing
• Integrated Marketing
• Digital Media