Andrew Luecke

About Andrew Luecke

I\'m the award-winning Director of Branded Publishing at Complex Networks, where I oversee all branded editorial and social media.I also wrote COOL: Style, Sound, and Subversion (Rizzoli Books, 2017) and was once the Style Editor at Esquire.com. My quotes and opinions have appeared in GQ, Vogue Australia, the New York Times, the Wall Street Journal, Bloomberg, the Los Angeles Times, and Refinery29. I\'ve spoken at top colleges like Rhode Island School of Design and Parsons, and have done trend forecasting for clients including Prada, Dior, Versace, Saks Fifth Avenue, Ralph Lauren, Macy\'s, Nike, Adidas, and Vans.

Experience

1. Director, Branded Publishing

   Complex NTWRK

   Jun 2022 — Present

   Oversee all branded social media copy and creative strategy at Complex for clients including Jordan, adidas, Dior, Versace, Google, Macy\'s, and Timberland-Create copy and asset plans for client social across all major platforms, including Instagram, TikTok, Facebook, X, and YouTube shorts-Manage a team of editors, as well as multiple freelancers and partner campaign budgets

Education

• Kenyon College

  Bachelor of Arts (B.A.)

• Kenyon College

  Anthropology

Skills

• Mood Boards
• Blogging
• Social Media
• Retail
• Fashion
• New Business Development
• Fashion Writing
• Layout
• Creative Direction
• Apparel
• English
• Styling
• Social Media Marketing
• Brand Development
• Trend Analysis
• Trend
• Trend Forecasting
• Art Direction
• Content Strategy
• Product Development