Andrew Colberg

Experience

1. EVP, Data & Analysis

   Digitas North America

   Oct 2002 — Present

   Head the Data & Analytics department for the Boston and Detroit offices, with responsibility for a team of approximately 100 people supporting all clients. Direct all aspects of the department from recruiting and training to career development and retention efforts * Lead analytics and performance marketing teams for client engagements across acquisition, retention, and reactivation marketing efforts * Manage performance marketing retail & ecommerce client accounts. Responsible for account growth and retention, financial management, team staffing, and work delivery * Expert in driving results from marketing channels including display / programmatic, paid search, PLAs, paid social, web, email, and direct mail * Advice senior clients on different aspects of performance marketing and marketing analytics, including media optimizations, data strategy, attribution, segmentation, and CRM strategy * Hands-on experience evaluating, implementing, and leveraging adtech and martech platforms * Deep understanding of statistical analysis for marketing, including MTA, incrementality, market testing, segmentation, and CLTV * Active member of the Digitas regional SLT and ELT teams setting direction for the agency and its services * Key member of new business team responsible for driving organic and net new revenue for Digitas through proactive prospecting and RFP pitch process * Partner with other department teams in media, technology, creative, and strategy, to bring innovative analytical projects to clients * Earned eight promotions during tenure at Digitas * Experience with major clients such as: retail (The Home Depot, Victoria\'s Secret, Ahold, CVS), financial services (Bank of America, Liberty Mutual, SunTrust), consumer electronics (Lenovo, Motorola, AT & T), hospitality (Marriott, IHG)

Skills

• Integrated Marketing
• Segmentation
• Digital Strategy
• Strategy
• Digital Media
• Online Advertising
• Multi-Channel Marketing
• E-Commerce
• Mobile Marketing
• Google Analytics
• Sem
• Digital Marketing
• Marketing Strategy
• Analytics
• Web Analytics
• Interactive Marketing
• Omniture
• Database Marketing