Andrew Nelson

Assistant Director of Advancement Services @University of North Carolina Asheville

Asheville, NC, US

Led Donor Pyramid Project meetings focused on $1M+ prospects; documented individualized cultivation plans and aligned opportunities and actions with our strategy.• Created and delivered segmented multichannel lists that helped Annual Giving increase revenue by 11% in FY24• Shifted Key Indicator Report from a static report to a real-time tool guiding annual giving strategy and projections.• Produced Fall, Calendar Year End, Give Day, and Fiscal Year End mailing lists, tailored each segment, and formatted for our new mail vendor.• Imported CMS Ratings, enriching donor profiles, supporting prospect research.• Established monthly data imports into GiveCampus, enabling first-time donor match and challenges and faster gift processing through matched IDs.• Implemented industry-standard LYBUNT/SYBUNT segmentation• Introduced highly specific appeal codes, trained colleagues to replace generic codes, improving appeal tracking and ROI analysis.• Built and maintained over queries; documented processes in Standard Operating Procedures and kept data notes for team clarity.• Maintained daily, weekly, monthly, and annual data integrity tasks, including 50+ maintenance queries.