Andrew Cefai
Lp & Venture Partner @Orvel Ventures
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WORK HISTORY
Lp & Venture Partner @Orvel Ventures
SG
Orvel is a network-driven venture capital firm, investing in high-potential early-stage companies with a focus in South-East Asia.
EDUCATION
The University of Sheffield
BA Hons, Japanese Studies
MiniMBA
Mini MBA in Marketing, Marketing
Hosei University
B.A. Hons, Japanese Studies (Per University of Sheffield study abroad requirements)
Hills Road Sixth Form College
Art, Philosophy, Geography
SKILLS
ABOUT ANDREW CEFAI
I\'m a commercial marketing and growth leader with over 20 years of experience driving revenue, brand value, and innovation across financial services, travel, and technology—spanning early-stage startups to $1T global institutions.I’ve built and led global teams across brand, product, digital, and business development—including a 70-person in-house agency at Manulife and a US$1.5B+ commercial P&L portfolio at Hilton. I\'ve launched enterprise brand strategies across 22 markets, delivered breakthrough campaign ROI, and scaled loyalty and financial products globally.I take an EQ-led approach to leadership, believing the best leaders serve their teams. I\'m known for balancing strategic thinking with hands-on execution and building trust across functions, regions, and cultures.Fluent in Japanese, now based in the UK after 25 years in Asia.
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