Andrew Conrad
- Role
- Sr Manager Experiential Marketing at Monster Energy
- Location
- Orange, CA, US
- LinkedIn followers
- 500 followers
About Andrew Conrad
Accomplished Marketing Manager with experience activating events on a national and…
Experience
Sr Manager Experiential Marketing
Mar 2023 — Present
Spearheaded the establishment of a new department within the marketing organization, set new standards and practices with the company’s event marketing execution, and developed comprehensive strategies for our local, regional, and national marketing teams.• Established experiential strategies in conjunction with each of our brand marketing pillars for a diverse portfolio of multi-billion dollar brands to enhance brand identity through our event marketing activations.• Diligently sourced and adeptly managed our arsenal of experiential independent contractors, fortifying a network of highly skilled professionals and cultivating strategic external partnerships.• Orchestrated the acquisition and management of new company assets for event and experiential use. Pivotal in the development of a multimillion-dollar mobile trailer activation and multiple national tours.• Recognized for seamless cross-functional collaboration with Brand Marketing, Event Marketing, Field Marketing, and other departments, fostering a spirit of collective excellence and shared objectives.• Maintained a direct reporting line to the Sr. VP of Marketing Operations. Kept regular cadence with the company CMO, multiple department VPs, Sr. Directors, and other department heads, fostering a culture of knowledge-sharing and cross-functional communication.
Education
Arizona State University
Bachelor of Arts (B.A.), Business and Communication W.P. Carey
2009 — 2014
Cal State Fullerton, College of Business and Economics
Master of Business Administration - MBA, Business Administration and Management, General
Skills
- Project Management
- Powerpoint
- Time Management
- Marketing
- Sales Management
- Staff Supervision
- Customer Support
- Customer Service
- Event Planning
- Employee Training
- Team Leadership
- Staff Management
- Inventory Management
- Social Media
- Deposits
- Cash Management
- Management
- Training
- Microsoft Excel
- Sales
- Inventory Control
- Project Planning
- Social Media Marketing
- Merchandising
- Hands-on Training
- Supervising
- Customer Satisfaction
- Staff Development
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