Andrew Casden
Director of Research, Insights & Strategy
- Role
- Research Director at Huge Design
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Andrew Casden
Currently seeking new opportunities in user experience research, insights and brand strategy. My specialty is uncovering unique insights that inform and inspire creative direction for both product design and brand teams. Much of my work has been future-focused, identifying new potential zones of opportunity for clients in consumer tech, gaming, and immersive media. My work can be seen in products and campaigns in-market from clients like Microsoft Xbox, Nike, Logitech-G, Stokke, Bose, Sonos, and Halyard Health. My career has been defined by the crossroads of research, design and storytelling, having spent 15 years as a researcher and strategist. I act as a catalyst to ignite the spark that fuels innovation and ideation around product design and experience. I\'m driven by a passion for culture, people, and design. Since 2006, I have led over 100 projects in the US, UK, Italy, Spain, France, Germany, Japan, China, South Korea, India and Brazil spanning a wide cross section of consumer categories and demographic audiences My work often involves complex logistics of multiple vendors and cross functional client organization teams. With a specialty in mobile technology, my ethnographic work has spanned a wide range of categories such as sport, healthcare, food & beverage, hospitality, automotive and gaming. I have uncovered valuable user insights and translated those insights into actionable strategies for clients like Microsoft (XBOX, Surface, Windows Phone Design Studio), Nike (Running, Basketball, Innovation Kitchen), Pokemon, Backbone, Google, Samsung, Dell, PepsiCo, Dick\'s Sporting Goods, and Marriott Hotels. My skills include: • Qualitative and quantitative research methodologies and approaches • Global & emerging markets research experience • AI market research tools and methodology integration • Partner-level communication skills • Strong writing & editorial abilities, creative brief development • Strong storytelling abilities, particularly with documentary video • Strong leadership abilities and experience • Moderating and engaging cross-discipline teams • Brand frameworks, architecture & archetypes • Market segmentation, design personas • Creative research methodologies • Workshop moderating & facilitation • Business development strategy & support • Excellent presentation and orator skills • Visually dynamic and engaging Keynote and Powerpoint presentations • Adobe Creative Suite, Adobe Premier, MS Office, Photo Editor
Experience
Research Director
Sep 2024 — Present · San Francisco, CA, US
Currently working with the talented team here at Huge Design on some current product design and development programs, leading user research and insights efforts to help inform design directions and creative concept development.
Education
Wesleyan University
Bachelor of Science
1999 — 2003
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