Andrew Jones
Vice President, Commercial Operations, Emea & Apac @Madison Logic
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WORK HISTORY
Vice President, Commercial Operations, Emea & Apac @Madison Logic
London, GB
Joined Madison Logic, a global leader in Account Based Marketing, to expand the company’s B2B marketing technology platform in international markets, EMEA and APAC. • Undertook organisational review; subsequently recruited & developed high calibre team• Initiated unification of advertising & demand, to fully leverage unmatched proprietary data • Increased sales & profit by addressing operational processes and optimising top 25 accounts
EDUCATION
University of West London
Bachelor's degree, BA (Hons) Leisure Management
SKILLS
ABOUT ANDREW JONES
I am a senior advertising executive, focused on driving optimal commercial and operational performances that deliver enhanced sales, profit and market share. I bring extensive experience across B2B & B2C sectors, gained from leading UK and International account management teams for advertising market leaders, Yahoo! and Madison Logic. I establish future-focused organisational structures and develop high-performing, diverse teams that deliver leading digital marketing solutions. These products include: Native, Search, Premium Display, Programmatic, Social, Lead generation. In addition to developing internal expertise to drive account revenue and value to clients, I have been instrumental in leading and delivering key strategic company imperatives. These include, the launch of Yahoo! Gemini Native advertising product and Madison Logic’s expansion into EMEA and APAC.Promoting a culture of internal and external collaboration is central to my management style. This approach enhances global cross-functional business performance and facilitates transformational, positive change. My participative and coaching leadership style assisted both team retention and promotion at Yahoo! – 76% of the total UK sales & account management team had worked within, or, were part of my team.Having an advanced level of digital advertising knowledge and longevity within the industry, I am frequently invited to be a keynote speaker at industry conferencesKEY EXPERTISE: • Management of customer success, account management & operations teams in international offices• Account management: digital advertising & paid search• Digital marketing for UK, EMEA & APAC markets• Leadership & development of teams of up to 32 • Data analysis & search marketing (strategy & optimisation)• Digital product & technology development• Internal & external stakeholder management • Management of team delivery of £100 million account revenue• Client relationships & negotiation of service agreements
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