Andrew Borum
Qualitative Market Research Specialist | RIVA-Trained Moderator | 2,000+ Sessions Conducted for Fortune 500 Healthcare & Pharma
- Role
- Partner at The Link Group
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Andrew Borum
Bridging the Gap Between Human Insights and Business StrategyIn the high-stakes world of healthcare and pharmaceuticals, a single insight can shift a billion-dollar strategy. With over sessions conducted - ranging from IDIs to focus groups - I specialize in uncovering the \"why\" behind the data.As a RIVA-trained moderator, I provide Fortune 500 clients like Boehringer Ingelheim, Regeneron, and Eli Lilly with more than just transcripts; I provide a roadmap for execution. I balance the granular logistics of flawless research with a relentless focus on the big-picture objectives.Core Expertise:Qualitative Mastery: 2,009+ IDIs, dyads, & groups.Industry Focus: Deep specialization in Healthcare & Pharma (biotech, medical devices, etc.).Methodology: RIVA-trained moderating and custom project design.Outcome: Actionable recommendations that move the needle.I thrive on complexity and ensure that no detail is overlooked in the pursuit of flawless execution.
Experience
Partner
May 2025 — Present
Education
Wake Forest University
Bachelor's Degree, Business
2004 — 2008
Skills
- Strategy
- Customer Insight
- Data Collection
- Segmentation
- Qualitative Research
- Online Research
- Advertising Research
- Competitive Intelligence
- Survey Design
- Market Research
- Ethnography
- Consumer Behaviour
- Focus Groups
- Market Analysis
- Primary Research
- Research
- Quantitative Research
- Marketing Research
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