Andy Bacot
Making the competition uncomfortable || I don’t go with the flow, that’s for fish || I\'m still my mom\'s baby
- Role
- Founder Formulator Brand Strategist at Doppelganger Beard Co
- Location
- Rock Hill, SC, US
- LinkedIn followers
- 500 followers
Experience
Founder Formulator Brand Strategist
Jan 2025 — Present · Rock Hill, SC, US
Founder of a premium men’s grooming brand rooted in bold identity, high-performance formulas, and irreverent marketing.At DBCO, I develop ultra-soft beard care products that don’t just work — they convert. From formulating best-selling beard shampoos and mists, to running A/B ad tests, to naming scents like Morningwood, I’m the guy behind the ingredients, the brand voice, the strategy, and everything in between.Every product is designed to outperform industry standards without the fluff — clean formulas, bold names, high engagement, and loyal customers.Core focus areas:• Product formulation (shampoo, conditioners, powders, mists)• Amazon listing optimization + Helium 10 mastery• Ad creative + paid social (Meta, Amazon Ads)• Brand design + packaging• Scaling production + fulfillment systems• Retail & wholesale relationship buildingAccomplishments:• Launched DBCO and grew it from scratch into a national brand selling on Amazon• Developed a proprietary ultra-soft beard shampoo and beard mist used by men across the U.S.• Created a viral beard mist fragrance line, including scents like Morningwood, Cherry Tobacco, and Smoky Hibiscus
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