Andrew Atkinson
(He/him) Strategic, experienced, creative high tech product marketing executive. All statements and opinions are strictly my own.
- Role
- Marketing Expert at Expert Marketing Advisors
- Location
- Santa Cruz, CA, US
- LinkedIn followers
- 500 followers
About Andrew Atkinson
Highly capable individual contributor or manager with ability to scale as a company or function grows. Ex-VC.Startup, IPO, and international experience. Domain knowledge includes Kubernetes, cloud native and open source software; SaaS; AI/ML, analytics, and data science; e-commerce; multi-enterprise supply chain collaboration platforms; ITFM and ITSM systems.Exceptional skill articulating value propositions and creating compelling, differentiated messaging and positioning. Extensive sales, partner, and channel enablement and training capability. Polished media presence. Seasoned AR, PR interface. Early stage energy and breadth with the process chops to scale effectively. Inflection point expert and enthusiast.
Experience
Marketing Expert
May 2019 — Present · San Francisco, CA, US
Provide early stage high tech companies with an outsourced go-to-market team: messaging, positioning, sales enablement, core marketing collaterals.
Education
University of California, Santa Cruz
M.S., Applied Economics and Finance
Harvard University
Bachelor's, Social Studies (Economics, Political Philosophy, History)
1980 — 1986
Skills
- Product Launch
- Segmentation
- Pricing
- Management Consulting
- Analytics
- Supply Chain
- Business Strategy
- Solution Selling
- Business Planning
- Enterprise Software
- Product Launches
- B2b Marketing
- Business Modeling
- Financial Analysis
- Thought Leadership
- Strategic Partnerships
- Saas
- Positioning
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Product Demonstration
- Product Management
- Strategy
- Messaging
- Salesforce.com
- Sales Enablement
- Demand Generation
- Entrepreneurship
- Strategy Development
- Cloud Computing
- Lead Generation
- Competitive Analysis
- Start-Ups
- Market Analysis
- New Business Development
- Strategic Planning
- Business Intelligence
- Product Strategy
- Product Marketing
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