Andrew Zistler
Revenue Operations Manager @Innovation Refunds
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WORK HISTORY
Revenue Operations Manager @Innovation Refunds
Des Moines, IA, US
Develops and maintains sales and marketing automations with HubSpot to support of customer acquisition, pipeline growth, segmentation, partner marketing, customer retention and cross-selling• Configures lead scoring and sales models to optimize account based marketing and selling• Builds internal business operations, ensuring separate departments are coordinated, agile, and efficient - so critical decisions can be made quickly• Acts as Subject Matter Expert for HubSpot, training marketing and sales staff on best practices around CRM automation processes, data governance, data standards, automation, naming conventions, and other enablers to ensure data hygiene • Produces and maintains automations for generating high quality CRM records produced through the sales funnel.• Creates real-time reports that monitor key metrics, demonstrating org-wide performance against business objectives and growth targets, as well as individual performance KPIs
EDUCATION
The Ohio State University
Bachelor’s Degree, Journalism and Political Science
ABOUT ANDREW ZISTLER
Marketing works best when it\'s authentic. When brands aren\'t - their messaging feels like finding a piece of plastic wrapper in your takeout: stiff, unnerving, and unnatural. Your audience will spit it out. Organic and meaningful marketing comes from within. It focuses on the person behind the metrics. It amuses, delights, and connects you with audiences who will truly appreciate your brand - and then it connects them with each other too. The same methodology applies when creating internal processes as well. From sales to support, if you\'re not considering your team\'s human needs first when building out a pipeline or an SOP, your team suffers - and so does overall productivity. From building communities around your brand with delightful, data-driven marketing - to building communities within your brand, with people-first automations and operational strategy - this is where I thrive.
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