Andrew Youssef

About Andrew Youssef

Hi! My name is Andrew Youssef and I\'m a dedicated and driven marketing student at San Diego State University with a concentration in Sales and Sales Management. With a growing interest in financial services and business development, I’m passionate about connecting people to solutions. Whether it\'s through using strategic communication, relationship building, or utilizing data-driven insights, my goal is to help organizations develop and connect meaningfully with their audiences. Currently, I serve as a Marketing Correspondent for Aztec Link, where I contributed to a highly successful fundraising campaign that raised over $100,400 in support of SDSU student-athletes. My role involved designing public-facing graphics, supporting outreach strategies, and contributing to sales efforts targeting donors and community partners. This experience helped shape my understanding of how marketing and financial outcomes intersect in a meaningful way. Previously, I worked as a Marketing and Business Development Intern with 619 IT, where I helped revamp digital assets and user-facing platforms to enhance engagement. My efforts contributed to a 30% increase in profile activity and supported the company’s goal of improving client interaction across digital channels. I also collaborated with the club director on refining cross-platform messaging and participated in workshops with industry professionals to strengthen my understanding of emerging marketing trends. Academically, I’ve completed coursework in Strategic Management, Selling Strategy & Practices, Consumer Buyer Behavior, and Marketing Analytics—the latter of which allowed me to apply Excel and customer data to simulate real-world campaign improvements. These experiences have shaped my ability to think critically, act with intent, and apply marketing principles that influence both customer decisions and business results. I’m actively seeking opportunities that challenge me to lead with purpose, learn from high-performing teams, and contribute to work that moves people and businesses forward. I’m always open to connecting with professionals and organizations who are passionate about growth, innovation, and impact.

Experience

1. Marketing Correspondent

   Aztec Link

   Mar 2024 — Present · San Diego, CA, US

   Promote AztecLink through content creation and advertising through personal social media channels consisting of photography and videography, leading to increased donations from donors and fans being funded towards NIL-Formulate a marketing plan, strategizing tactics on driving user engagement and carrying out initiatives, capturing the attention of over 1,500 users regularly-Actively contributed to the likeness and image of San Diego State student athletes and their public relations with brands and the public by coordinating podcasts, photoshoots, and more.

Education

• San Diego State University

  Bachelor of Business Administration - BBA

  2022 — 2026