Andrew Wild

Product Manager @OneAdvanced

Birmingham, GB

Responsible for defining, developing, and managing our product offerings to meet customer needs and market demand. The role involves collaborating with cross-functional teams, including operations, sales, marketing, and technical teams, to ensure our products deliver value and drive business growth.Product Strategy & Roadmap: Define and maintain the product roadmap aligned with business objectives, market trends, and customer requirements.Market & Competitive Analysis: Conduct market research to identify trends, customer needs and competitive landscape to inform product decisions.Product Development: Collaborate with technical teams to design, develop, and launch new services and product enhancements.Customer-Centric Approach: Act as the voice of the customer by gathering and analysing feedback to ensure products meet or exceed customer expectations.Go-to-Market Strategy: Work closely with sales and marketing teams to create effective go-to-market plans, including pricing, positioning, and messaging.Operational Alignment: Partner with operations and support teams to ensure smooth product delivery, implementation, and ongoing management.Performance Monitoring: Define and track key performance indicators (KPIs) for product success, including adoption, revenue, and customer satisfaction metrics.Documentation & Training: Ensure comprehensive product documentation and support the creation of training materials for internal teams and customers.Stakeholder Engagement: Communicate product vision, strategy, and progress to internal and external stakeholders, including senior leadership.Risk Management: Identify and mitigate risks associated with product delivery and performance.

The Manchester Metropolitan University

MA, Strategic Marketing

University of Lancashire

HND, Computer Studies

CIM | The Chartered Institute of Marketing

Post-Graduate Diploma