Andrew Watson
SVP Marketing, Lifecycle and Customer Experience @Progressive Leasing
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WORK HISTORY
SVP Marketing, Lifecycle and Customer Experience @Progressive Leasing
Lead a team of marketers and experience strategists to create consumer financial empowerment and health for a $3B organization. Responsible for driving consumer engagement via segmented targeting across all channels including paid media, lifecycle, CRM, and onsite/in-app acquisition experience among others.
EDUCATION
Brigham Young University
Bachelor's, Communications/Public Relations/Spanish
Utah State University
MBA, Business Administration
SKILLS
ABOUT ANDREW WATSON
Measurement-based growth marketing and operations executive specializing in marketing personalization at scale and full-funnel global customer experience leadership. Successfully built and optimized multiple lead generation channels while scaling programs based on growth stage (early investment, high-growth,$1B+, maturity, IPO/acquisition). Expert in building a cohesive customer journey from acquisition, to onboarding, to lifecycle marketing (including upsell/cross-sell campaigns, engagement and loyalty strategies). Structured consumer research programs (driving NPS and CSAT for centers of excellence). Define and build strategy for marketing technology (MarTech) stack and measurement architecture. Education: MBASpecialties: Business and Marketing Operations, Growth and Lifecycle Marketing, Multi-channel Lead Generation, Customer Marketing, Retention Marketing, CRM, Content Marketing, Social Media, Public relations, Field Marketing, Marketing Communications, Campaign Strategy, SaaS Marketing, IoT (Internet of Things), Telematics and Wireless Technologies, Home Security, Home Automation, Smart Home Technologies, Subscription based marketing, M2M (Machine-to-Machine) technologies, Team Building and Management, Spanish fluency.
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