Andrew Townsend

About Andrew Townsend

I love telling company stories and helping marketing teams become more efficient and…

Experience

1. Marketing Operations Manager

   Smarty

   Apr 2023 — Present

   My responsibilities are spread across three main areas: Marketing Operations, Creative Marketing, and Campaign Marketing. Develop and build Marketing, Sales, Support, and Customer Success automation. Work on an integration team to ensure that backend systems communicate with HubSpot and that data is clean, accurate, and consistent across the CRM and other tools. Ensure email integrity to customers and potential customers. Streamline Marketing team processes to increase efficiency and production, developing standardizations to save time and money. Heavily involved in developing and creating online marketing content, working closely with our SEO and Analytics team. From ideation to planning, drafting, and ultimately publishing materials, including webinars, blog articles, emails, social media, and landing pages. Managing relationships with external marketing communications vendors for lead generation and ensuring they’re handled with care through the marketing and sales funnels. Design and execute plans developed by the entire marketing team. Responsible for campaign tracking and upkeep.

Education

• Utah Valley University

  Bachelor's Degree, Digital Media: Cinematography and Film/Video Production

  2010 — 2016