Andrew Tona
Vice President - Marketing & Business Development at The Spaulding Group, Inc.
- Role
- Vice President - Marketing & Business Development at Tsg
- Location
- Lawrence, NJ, US
- LinkedIn followers
- 500 followers
About Andrew Tona
Experienced sales and marketing professional with the planning and people skills to provide forward-thinking leadership in a team environment. Strong track record of developing marketing strategies that engage customers, inspire purchase, and create loyal and motivated brand advocates. CORE COMPETENCIES• Sales• Direct Marketing Techniques• Program/Agenda Creation• Project Management• Event Planning & Execution• Vendor & Client Management• Customer Relationship Management• Budget Management & Cost Control• Desktop Publishing
Experience
Vice President - Marketing & Business Development
Jul 2017 — Present · New York, NY, US
Generate new & lost business through cold calling, email, and direct mail campaigns.•Facilitate and execute prospect meetings.•Collaborate with executives to develop B2B marketing strategies.•Maintain CRM system ensuring the integrity of data for customer contact information, competitive offerings, customer feedback, proposed/pending sales, and special offers.•Track and analyze campaign performance through CRM system.•Spearheaded all planning activities for company events on a global level, including conferences, forums, and training. •Manage and update new press releases on the company site.•Handled overall category budget for marketing and event team.•Manage sales and subscriptions of The Journal of Performance Measurement®.•Responsible for content modifications using Wordpress.
Education
Rider University
Bachelor's Degree, Political Science
2002 — 2007
Skills
- Marketing Communications
- Marketing
- Tracking Budget Expenses
- Salesforce.com
- Strategic Planning
- Hospitality
- Event Planning
- Customer Service
- Microsoft Word
- Sponsorship
- Contract Negotiation
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Quarkxpress
- Customer Relationship Management (Crm)
- Market Research
- Wordpress
- Woocommerce
- Social Networking
- Desktop Publishing
- Crm
- Negotiation
- Infusionsoft
- Microsoft Office
- Sales
- Social Media
- Business Development
- Inventory Management
- Project Planning
- Strategic Partnerships
- Management
- Marketing Strategy
- Direct Marketing
- Budgets
- Event Management
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