Andrew Swan

About Andrew Swan

Experienced SEO Manager with a demonstrated history of lead generation and digital marketing success. Various industries include legal referrals, healthcare, rehabilitation, and higher education. Skilled in search engine optimization, digital pr, search engine ranking, web conversion optimization, analytics, and agile workflow.

Experience

1. Sr Seo Manager

   Asurion

   Nov 2021 — Present · Orlando, FL, US

   Develop and execute a comprehensive local SEO strategies to increase online visibility for each of our 650+ locations- Conduct thorough local keyword research and competitor analysis- Optimize local business listings across all major platforms (Google Business Profile, Yelp, Apple Maps, etc.)- Collaborate with content creators to develop locally-relevant content that drives organic traffic- Monitor and analyze local search rankings, traffic, and conversions using tools like Google Analytics, SEMrush, Bright Local, and Local Falcon- Consult with franchise owners on ways to improve performance in their local markets- Address and rectify any negative reviews or inconsistencies across local business listings- Collaborate with cross-functional teams to ensure offline marketing efforts align with online local presence- Stay current with the latest local SEO best practices and algorithm updates.

Education

• University of Central Florida

  B.S.B.A, Business Management

  2011 — 2014

• Indian River State College

  A.A., Business Administration

  2008 — 2010

Skills

• Human Resources
• Search Engine Optimization (SEO)
• Time Management
• Brand Development
• Pay Per Click (Ppc)
• Lead Generation
• Public Speaking
• Social Media Marketing
• Microsoft Excel
• Google Analytics
• Email Marketing
• Social Media
• Data Analytics
• Marketing
• Content Marketing
• Online Marketing
• Brand Management
• Marketing Strategy
• SEO
• Search Engine Ranking
• Google Search
• Leadership
• Google Adwords
• Microsoft Office
• Ppc
• Digital Marketing
• Conversion Optimization