Andrew Strother

About Andrew Strother

Experienced Software Sales Executive with a demonstrated history of commercializing software & hardware solutions within industrial businesses and governments. Skilled in commercial leadership, new business development, industrial software applications, and retail operations. Strong commercial leadership professional with a global experience helping clients plan, purchase, deploy technology to improve outcomes. Data first focus on: outcome based pricing, value based negotiations, gain & share compensation, and easily communicated client facing modeling to drive change and reward action.

Experience

1. Managing Partner

   Catalitca

   Sep 2022 — Present · Charlotte, NC, US

   Filling in the gaps for organizations that require the rigor and process to deliver: new markets, strategic enterprise wins, and deliver strong growth. Delivering a combined marketing & commercial perspective through our process of define, design and build to ensure that each project is ready for immediate commercial deployment; backed by market data to delivers revenue by delighting customers.• • Led the strategic expansion of an IIOT company\'s product line into the North American market• Led a 15-person cross functional team, driving execution of the designed commercial strategy spanning go-to-market, technology pilot and implementation for • Delivered gap analysis for technology products entering new geographies including data governance, service level agreements, and industry specific standards • Developed a data-driven pricing model for an industrial B2B SaaS platform to maximize revenue, while maintaining satisfaction and market share• Provided strategic counsel for a distressed transportation SaaS software business including:• Project cost and risk management regarding growth• Contingency planning around key vendors and technology partners

Education

• Sun Yat-sen University

  MBA, Chinese International Management

  2011 — 2012

• University of Hawai‘i - Shidler College of Business

  MBA, Management

  2010 — 2012

• UNLV Lee Business School

  2006, Management

  2002 — 2006

Skills

• Market Research
• Finance
• Retail
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Strategy
• Chinese
• Mandarin
• Entrepreneurship
• Sales Management
• Recruiting
• Sales
• Business Development
• Market Analysis
• Marketing
• Social Media
• Product Development
• Event Management
• Competitive Analysis
• Contract Negotiation
• Start-Ups
• Leadership
• Strategy
• Management
• Galleries
• Business Planning
• Merchandising