Andrew Stone

About Andrew Stone

a•••@bluestonelane.com

Experience

1. Chief Brand & Culture Officer

   Bluestone Lane

   Jan 2016 — Present · US

   Executive Leadership: As a founding member of the Executive Team, I have been instrumental in steering Bluestone Lane\'s strategic growth from a single location to over 70 cafés across the U.S, solidifying our brand as a leader in modernizing U.S. coffee culture.+ Brand Development: Led the Brand, Store, and Cultural Marketing initiatives that elevated Bluestone Lane to the forefront of the American café experience. Played a key role in introducing iconic offerings such as the “Flat White” and “Avocado Smash” to the U.S, driving widespread adoption and recognition.+ Strategic Partnerships: As Vice President of Partnerships, I directed comprehensive partnership strategies that significantly expanded Bluestone Lane\'s brand reach and market influence. Cultivated alliances with prominent lifestyle and hospitality brands, further establishing Bluestone Lane as a cultural cornerstone.+ Digital Innovation: Spearheaded the development and launch of Bluestone Lane’s Mobile App, eCommerce platform, and Social Media channels, including the Ambassador programs. These initiatives not only amplified our online presence but also deepened customer engagement and loyalty.+ Human Capital & Culture: Oversee all hiring and team engagement strategies, fostering a dynamic workplace culture. As Chair of the Diversity & Inclusion Committee, I championed initiatives that cultivated an inclusive and enjoyable environment, directly contributing to the company’s strong employee retention and satisfaction.Bluestone Lane is a New York-born, Australian lifestyle and hospitality brand, recognized as one of Inc. fastest-growing private companies. The brand has led a movement to transform the American café experience, prioritizing quality coffee and healthy menu options while bringing a taste of Australian culture to the U.S. market.

Education

• Swinburne University of Technology

  Marketing & Business

• Wesley College Melbourne

  High School Diploma

• Harvard Business School

  Advanced Studies - Disruptive Strategy & Sustainable Business Strategy

Skills

• Marketing Strategy
• Social Media
• Online Advertising
• Marketing
• Integrated Marketing
• Business Development
• Digital Marketing
• Customer Service
• Marketing Communications
• Creative Strategy
• Customer Relations
• Direct Marketing
• Account Management
• Digital Strategy
• Brand Development
• Digital Media
• Email Marketing
• Advertising