Andrew Steger

About Andrew Steger

With 10+ years of experience in digital marketing, I specialize in growth strategies…

Experience

1. Account Director, Performance Marketing

   Power Digital Marketing

   Sep 2022 — Present

   Establish and maintain robust relationships with client key decision-makers + Direct account teams to execute a comprehensive marketing strategy that encompasses paid, owned, and earned media channels, resulting in meeting or exceeding client\'s business objectives + Utilize data analytics and business metrics, in addition to media planning, to steer strategy, decisions, and budgets + Conduct regular reviews and analysis of client contracts to ensure goal alignment + Work with Account Managers and internal account teams to identify additional strategies to improve performance and expand existing client partnerships + Employ overlapping datasets to uncover accurate information and drive marketing decisions + Convert insights into easily understandable and concise reports, including actionable steps for implementation + Lead contract renewal strategy, presentation, and proposal development alongside Account Managers to extend client partnerships + Manage a remote team of Account Managers and play an active role in supporting key department initiatives

Education

• Virginia Tech

  Bachelor of Arts (B.A.), Public Relations, Music Minor

Skills

• Twitter
• Microsoft Word
• Event Management
• Customer Service
• Public Speaking
• Dashboard Metrics
• Jive
• Photography
• Blogging
• Metrics
• Video Blogging
• Digital Marketing
• Social Networking
• Social Media
• Microsoft Office
• Dreamweaver
• Social Media Marketing
• Adobe Photoshop
• Event Planning
• Html5
• Analytics
• Indesign
• Metrics Reporting
• Microsoft Powerpoint
• Public Relations
• Social Media Advertising
• Hootsuite
• Squarespace
• Digital Strategy
• Periscope
• Css
• Photoshop
• Facebook
• Google Docs
• Marketing
• Adobe Creative Suite
• Microsoft Excel
• Snapchat
• Web Production
• Lightroom