Andrew Stanley

Digital Marketing Associate @The Global Career Accelerator

Worked with various brands gaining hands-on experience in digital marketing, branding, and eCommerce strategy. By leveraging brand guidelines, customer insights, and data-driven approaches, I developed skills in crafting compelling messages, optimizing user experiences, and driving engagement across digital platforms. Various skills and experience gained here include:•Digital Marketing & Branding: Developed compelling brand messaging, persuasive value propositions, and headlines aligned with brand guidelines to enhance marketing performance.•Shopify & eCommerce Strategy: Designed & built an e-commerce website using Shopify and gained hands-on experience in store management, leveraging CRO tactics like localization to drive global sales.•Email Marketing: Proficient in crafting high-impact subject lines and optimizing transactional, informational, and lifecycle emails to increase engagement.•Al & Content Strategy: Proficient in prompt engineering for Al tools like ChatGPT, optimizing content generation and creative problem-solving.•Customer-Centric Marketing: Designed empathy maps to align strategies with customer behaviors, improving brand communication and engagement.•Intercultural Communication & Teamwork: Strengthened active listening and collaboration skills using the UNESCO-endorsed Story Circles method.•UX/UI & Conversion Rate Optimization (CRO): Applied UX/Ul principles to reduce friction points, enhance user experience, and increase eCommerce conversion rates.•SEO & Website Optimization: Crafted and optimized SEO meta titles and descriptions to improve search visibility and user engagement.