Andrew Song
CEO and Founder @Captiveplay Llc
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WORK HISTORY
CEO and Founder @Captiveplay Llc
CaptivePlay is a social gaming company that develops and operates free to play social games. CaptivePlay is driven by a group of experts in real-money, subscription, and freemium social IAP gaming marketing, development, and operations, and strives to bring the best in desktop and mobile entertainment to players all over the globe. Expert in creating a true omni-channel user experience.
EDUCATION
Queen's University
Bachelor of Applied Science (B.A.Sc.), Engineering
SKILLS
ABOUT ANDREW SONG
A dynamic Senior Executive with a consistent track record of delivering superior top and bottom line growth while building and leading successful high performing teams. An expert in cultivating new sales channels, establishing profitable strategic partnerships, developing product innovation, building brand equity, and demonstrating visionary leadership for online businesses.An excellent problem solver who exudes confidence and vision, these traits, along with a strong bias for action, superior decision making, tough negotiating skills, and adept strategic thinking have generated explosive growth and success in the interactive media and gaming space.Possessing a broad, transferable, and highly in demand skill set with experience managing an interactive media, web/e-commerce, and gaming product divisions: Product Development & Management, Marketing, Business Development, Licensing, Operations, Customer Support, Regulations, and Finance.Unmatched executive expertise and hands on experience in building social, subscription, sweepstakes, and real money online businesses (E-commerce, interactive media and content management hands on experience).Specialties:Online Operations (Customer Service, Processing, Marketing, Advertising and Promotions, Print, TV, and Online Media Buys)TV and Online Interactive Media Production having worked with FSN, Fox Affiliates and other media channelsManaged streaming and social platformsExpertise across gaming platforms:(Web, Social Platforms, Mobile)- Real Money Gaming - Social / In-app purchasing Gaming - Subscription GamingWireless Products and ServicesExecutive Leadership and ManagementProduct ManagementAcquisition, Conversion and Retention MarketingBrand LicensingP & L Accountability
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