Andrew Snyder
Chief Marketing and Communications Officer @Orlando Health
Signup · Get unlimited contacts
WORK HISTORY
Chief Marketing and Communications Officer @Orlando Health
Orlando Health is a not-for-profit healthcare organization with $14 billion of assets under management. The system spans 15 Florida counties, Central Alabama and Puerto Rico with nearly 500 locations including 48 hospitals and emergency departments,12 specialty institutes and 18 urgent care centers. The organization is home to Central Florida\'s only Level One Trauma Center. The member and 5,750 physician organization is a statutory teaching hospital system. Orlando Health serves more than 8 million outpatients and more than inpatients annually. Developed and implemented comprehensive Orlando Health leading brand campaign. Since launch in 2017, top of mind, unaided awareness and positive perception have risen significantly. • nearly 20% of all Orlando Health patients are a result of a marketing initiative• marketing ROI is 5X industry average• cost of acquisition is half industry average• NPS is 87, consumer impressions, market awareness and web views increased double digits over 2024Accountable executive for the development and implementation of the Orlando Health/Customer Experience strategy. Launched ‘voice of the customer’ insights to the cross-functional Steering Committee, generating a series of experience innovations, which impacted service with clinical operations colleagues in inpatient and outpatient settings. OH reviews up 1500% since 2020 and star ratings increased from 3.7/5 to 4.8/5 in the same timeframe. Social Reach increased 101% and Clickthrough\'s 210% FQ1 24 vsQ1 25.Launched online physician transparency ratings program. After 6 years in market two additional visit every 8 days per participating physician.Team has won 60 APEX Awards, 26 eHealthcare Leadership Awards and 4 Telly Awards since 2017.Beckers \"Healthsystem CMO To Know\" in 2023 and 2024.
EDUCATION
Wabash College
BA, Biology, Biology, liberal arts
SKILLS
ABOUT ANDREW SNYDER
A creative and entrepreneurial executive with 30 years of extensive experience in marketing and customer engagement. Focused on marketing, communications, customer experience, capture, brand reputation, in addition to operational collaboration for healthcare and retail organizations.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.