Andrew Smith
Senior Manager, Customer Insights and Strategy
- Role
- Sr Manager, Truck Insights & Strategy at Ford Motor Company
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
Experience
Sr Manager, Truck Insights & Strategy
Sep 2024 — Present · Dearborn, MI, US
Voice of Customer advocate for North American Truck Team-Advanced business, customer and product strategy development and execution in the Truck segment
Education
Michigan State University - Eli Broad College of Business
Master of Business Administration - MBA
Central Michigan University
Bachelor's Degree, Business Administration; Marketing
2007
Skills
- Advertising Research
- Primary Research
- Quantitative Research
- Qualitative Research
- Project Management
- Customer Insight
- Market Research
- Brand Equity
- Advertising
- Management
- Customer Service
- Microsoft Word
- Quality Assurance
- Conjoint Analysis
- Customer Satisfaction Research
- International Research
- Statistical Sampling
- Trade-Off Analysis
- Brand Development Strategy
- Customer Retention
- Consumer Products
- Executive Reporting
- Brand Loyalty
- Pricing Optimization
- Client Development
- Questionnaire Design
- Questionnaires
- Marketing Research
- Spss
- Data Analysis
- Marketing Strategy
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