Andrew Short
Experienced Sales and Demand Planning Professional with 11 Years in Asia and North American Markets | Master\'s in International Business
- Role
- Mobile Business Manager - Mobile Experience Divison at Samsung Electronics
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Andrew Short
Strategic problem solver and dynamic team player with extensive and diverse experiences…
Experience
Mobile Business Manager - Mobile Experience Divison
Sep 2023 — Present
As the Business Manager for Samsung’s Digital Commerce team in Canada, I oversee a $31M USD business, driving growth and innovation across our e-commerce ecosystem. My role spans strategic planning and execution for our mobile experience product portfolio—including smartphones, tablets, wearables (watches and buds), and accessories.I lead end-to-end digital marketing initiatives, managing a performance marketing budget of $1.2M USD to deliver measurable results through data-driven campaigns. From optimizing funnel performance to launching seasonal go-to-market campaigns, I work cross-functionally with local and global teams to bring the best of Samsung’s mobile experience products to Canadian consumers.Key responsibilities:Own the digital commercial strategy and sales performance for Samsung\'s Mobile Experience products in CanadaManage a $31M USD revenue target and a $1.2M USD performance marketing budgetPlan, execute, and optimize digital marketing campaigns across paid search, social, programmatic, and affiliate channelsCollaborate with global and regional stakeholders to localize promotions and launchesAnalyze key performance indicators to inform business decisions and drive continuous growth
Education
Lenoir Rhyne University
Bachelors
2005 — 2010
Hult International Business School
Masters
2011 — 2012
Skills
- Project Management
- Team Management
- Event Management
- Market Research
- Research
- Microsoft Excel
- Powerpoint
- Microsoft Office
- Marketing Strategy
- English
- Teamwork
- Team Leadership
- Business Development
- Strategic Planning
- Marketing
- Motivational Speaking
- Leadership
- Spanish
- Customer Service
- Training
- Management
- Merchandising
- Business Strategy
- Time Management
- Performance Management
- Organizational Development
- Public Speaking
- Program Management
- Retail
- Sales
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.