Andrew Scarpelli

About Andrew Scarpelli

I help retail organizations build smarter promotional strategies that connect financial goals to real-world execution.Over the past 10+ years, I’ve built my career around promotional planning, merchandising, forecasting, analytics, and cross-functional execution. My work has focused on owning markdown investment, developing item-level and calendar-based strategies, and turning business objectives into plans that support sales, margin, customer engagement, and strong execution.My experience includes launching new promotional offer types, improving forecast accuracy, leading structured test-and-learn initiatives, and building analytics, reporting, and automation that help teams make better decisions. I also enjoy creating the structure behind the work, whether that means improving planning frameworks, streamlining workflows, or developing tools that make teams more effective.I’m comfortable partnering with leadership and working across merchandising, planning, supply chain, finance, marketing, digital, and operations. I’m equally comfortable rolling up my sleeves in the details, using data to evaluate performance, identify opportunities, and help shape next steps.I’m most energized by work that sits at the intersection of strategy, analytics, and execution, especially when it involves building better processes, solving problems, and helping teams turn ideas into action.

Experience

1. Manager, Promotions Planning

   Total Wine & More

   Aug 2022 — Present · Bethesda, MD, US

   I lead promotional planning and strategy at Total Wine & More, with ownership of a $60M markdown budget and accountability for building item-level promotional plans that support sales, margin, and execution. Cross-functional partner to merchandising, planning, supply chain, finance, marketing, digital, and operations, with a strong focus on forecasting, analytics, markdown optimization, and process improvement.Experience includes launching new offer types, improving promotional forecast accuracy, leading structured test-and-learn initiatives, and building tools, reporting, and automation that strengthen planning, decision-making, and business performance.

Education

• Montclair State University

  Business Administration and Management, General

  2009 — 2011

Skills

• Time Management
• Microsoft Office
• Sales
• Team Building
• Inventory Management
• Merchandising
• Customer Satisfaction
• Store Management
• Team Leadership
• Retail
• Visual Merchandising
• Customer Service