Andrew Sanderson

CRO Digital Solutions, Client Acquisition, and Data Analytics @Gratis Intelligence

At Gratis Intelligence, the focus has been on revolutionizing how product sampling events operate through innovative digital solutions. By implementing a system that eliminates labor costs by 80%, not only has operational efficiency improved but also consumer engagement surged by over 60%. Building strong relationships with key stakeholders has been essential; this effort led to capturing 40% more verified insights from consumers during events. The excitement of developing new client acquisition strategies has resulted in a remarkable growth in new accounts. Additionally, launching targeted marketing campaigns has driven a significant increase in event participation rates. This role is all about leveraging technology to create impactful experiences for both clients and consumers alike.Competencies: Business Development Strategies, Strategic Partnerships, Consumer Insights